EDUCATION

Harvard University Bachelor of Arts in English, Cum Laude

MEDIA EXPERIENCE

Good Housekeeping and Woman’s Day Magazines, Hearst

Lifestyle Director (Full-time Freelance), September 2018-Present

·       Oversee a team of two editors to develop monthly lineups and produce trend-driven columns and features across titles, managing multiple schedules and tight deadlines

·       Implement new systems to ensure the team meets stays on top of current projects while also dedicating creative energy to planning ahead

·       Spot emerging trends and cover the lifestyle market via desksides, press previews, and events

Country Living Magazine, Hearst

Senior Editor, October 2016-August 2018

·       Reporting directly to editor-in-chief, top edited and oversaw staff in production of front-of-book section and several other columns and feature packages, identifying design, fashion, and beauty trends, as well as destinations to feature; Launched a new monthly beauty and fashion column, “The Outfitter”

·       As editorial staff’s primary marketing liaison, conceived of and executed buzz- and revenue-generating ideas, including strategic revenue sharing partnerships and opportunities for clever native integration of advertisers

·       Responded to advertiser pitch requests with clever, concise proposals and high-impact mockups, creating irresistible first-to-market print units that led to national recognition and awards for the magazine

·       Completed media training to represent the brand on sales calls and at events, including for on-camera interviews 

·       Built and maintained relationships with extensive network of PR professionals, advertisers, and freelance writers

Coastal Living Magazine, Time Inc., Birmingham, AL

Associate Features Editor (Previously Assistant Editor and Editorial Assistant), June 2013-October 2016

·       Pitched, reported, and wrote articles for all sections. Wrote more than seventy print pieces including profiles on noteworthy coastal characters, service-oriented feature packages, and travel stories exploring destinations from the Caribbean to California

·       Oversaw trend-driven “What’s on Our Radar” section, including fashion, food, travel, and lifestyle content

·       Generated digital-first content and translated in-book content to digital; Oversaw strategy and logistics for “Daily Catch” blog, including assigning and editing staffers’ posts

O, The Oprah Magazine, Hearst, New York, New York

American Society of Magazine Editors Intern, May-August 2012

·       Conducted background research and interviews for front of book and feature stories; Pitched and wrote a profile for November 2012 print feature “Politics Unusual: 12 Elected Officials Who Get Things Done”

Make it Happen Magazine, Harvard University Women in Business, Cambridge, MA

Co-Director, May-November 2011

·       Planned and managed editing and production of annual nationally-distributed print magazine published by Harvard’s largest campus business organization

·       Secured Rachel Zoe as cover celebrity; conducted interview and wrote feature story  

 

FASHION EXPERIENCE

Bow & Drape (previously named Zoora), Boston, Massachusetts

PR and Marketing Consultant, September 2011-January 2012

·       Pitched company to press outlets and ran social media accounts and blog

·       Represented the brand at fashion shows and startup expos

·       Organized focus groups to evaluate the functionality of the site

Teen Vogue Magazine, Conde Nast, New York, New York

Fashion Closet Intern, May-August 2011

·       Tracked and organized large volume of merchandise and visited designer showrooms

Washington Life Magazine, Washington, D.C.

Assistant Digital Producer, May-August 2010

·       Covered high-profile fashion, political, and social events with articles and video

Lana Orloff Style, LLC, Washington, D.C.

Intern, April-June 2009

·       Scheduled and attended client appointments for a personal and commercial stylist

South Moon Under Boutique, Arlington, VA

Sales Associate, March 2007-November 2008

·       Studied quarterly trends to style customers and merchandise inventory

 

COMMUNITY INVOLVEMENT AND INTERESTS

·       Co-Chair, Harvard Club of Birmingham Academics and Scholarships Committee (Organize alumni interviews for 400+ high school applicants in Alabama each year)

·       Barre Instructor at Neighborhood Barre Birmingham, teaching 2-3 classes/week

·       Certified PADI SCUBA diver (up to 40 feet)